With this project, the scope was a bit different. I was not designing from the ground up but refining the work of someone else. The client began with a template and asked that I customize the layout elements and visual language for both the website and their print collateral (to save pennies on their design budget). The solution? Striking and reductive color treatment, consistent use of flat design and iconography as well as an uncomplicated typographical approach. This system of design and identity has been applied to website and various print collateral items as well as some user interface design that has been used in their electronic medical records software.
