The challenge with MSC was to create a new brand identity that captured both sides of the business in that their audiences are healthcare professionals and tech-savy users of simulation and simulators as life saving tools. Since being with MSC, I have created a range of marketing materials, rebranded the company, produced a brand new website in 2014, and designed and helped launch multiple iPad apps for use in medical training. The solutions created utilized a modern color palette, as well as clean and concise typographical choices that were applied to layout in both print and digital pieces.
